Frontend Technical Lead – FullStack at Adevinta (Admarkt)
Admarkt is Martkplaats's first party advertising platform, enabling businesses to create and manage sponsored listings across our classifieds marketplaces.
I joined during the transition from eBay Classifieds Group to Adevinta, and took part in shaping the strategy to evolve our products into formats that enhanced business opportunities in a Retail Media context.
My role combined technical leadership with hands-on fullstack development. I led a team of four engineers, coordinated with stakeholders to provide accurate delivery estimations, ensured architectural alignment with the broader platform ecosystem, and maintained compatibility with the existing targeting and tracking infrastructure.
I contributed to both the frontend and backend, focusing heavily on delivering performant, user-friendly interfaces for the B2C side of:
My contributions include:
- Defining and implementing the technical strategy for the Admarkt user interface across multiple international marketplaces.
- Remodernizing legacy codebases and migrating them towards modern JavaScript/TypeScript and React-based architectures.
- Building new features with an iterative approach to maximize business impact while maintaining high code quality.
- Leading the design and integration of APIs for ad management, reporting, and analytics.
- Aligning frontend architecture with backend services and the existing targeting/goal-setting stack.
- Collaborating with UX/UI designers to improve advertiser workflows and ad creation processes.
- Mentoring team members and fostering an environment of technical excellence.
- Ensuring continuous delivery through CI/CD pipelines and automated testing suites.